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Google Makes Online Stores Incredibly Simple |
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Google Labs has launched an interesting new gadget that allows users to create a Google Checkout store in gadget form to use on their blog or web site. According to Google the process is as simple as three easy steps:
1. Sign up for a Google Checkout account
2. Fill out a Google Docs Spreadsheet
3. Set up and insert you gadget
Sounds easy enough. Easily create an online store using a Google Docs spreadsheet. Interesting indeed. "No complicated coding or technical tasks are required," says Google on the gadget's homepage. "You can get your first online store up-and-running in under five minutes."
As business owners and non-business owners alike look to sell stuff online to make some extra money in a less than ideal economy, a simple way of setting up a store can be just the ticket. With this gadget, once users sign up for Google Checkout, they can list their products in the spreadsheet and manage their inventory right in Google Docs.
The gadget itself can be embedded anywhere, which could be incredibly useful, particularly to those sellers who operate more than one site. In fact, online business owners are often encouraged to blog. Wouldn't it make sense to have the store embedded right on the blog, for easy access? I think it would in many cases.
The gadget comes in three different sizes - large, small, and tiny. Here is how they look in comparison to one another:
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Choosing the Right Colors for Your Web Site |
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Do colors influence web site visitors?
Several years ago, having a web page (as a business or as an individual), was an indicator of prosperity, and required a certain amount of financial power. Nowadays, almost everybody has one. They are easy to create (thanks to instant web page generators), even if they are not always works of art.
The main problem resides primarily in choosing the right colors for the web site. It is not always easy to properly assort the background color with the text color. The readability of a page can be influenced negatively if the color contrast is badly chosen. The background of web pages is white by default, like a sheet of paper.
Colors for Web Site Visitors
Researchers agree that colors greatly influence the human psychic. Consequently, the color scheme that you use on your web site can entice the visitor to engage in the goal of your site (i.e. make a purchase or request your services) or leave it after the first few seconds. It is the human nature to yield to the concept according to which "the first impression counts".
Even if they are not aware of it, your visitors will be greatly influenced in their decision to keep browsing your site or to leave it because of the poor choosing of colors and other visual displayed elements. On a psychological level, they will respond to the stimuli offered by the web site.
When viewing a web page, people will get excited, happy or bored. All this depends on the color selection. You need to be aware of the audience to which you're addressing and make the right choices. Color is a great means of communications, and it is best to make sure that you are saying the right thing.
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Ten Of The Most Common Mistakes Made In Web Design |
- Designers can keep more of their website visitors by avoiding common mistakes. The following list describes some of the most common design errors associated with websites.
- It is a mistake to put too many ads on your website. You have probably decided to use ads to make some money from your site, but don't fall into the trap of fitting in more ads than you should. And don't use ad formats that seriously intrude on a visitor's experience of your site.
- You should keep the use of media plug-ins to a maximum of one per page. If you're using Flash, for example, you shouldn't have a media player. If you decide to use Java, you can't also use Flash. You may use the same plug-in twice, however.
- Web design experts strongly advise against using a Flash introduction on your website. While most people understand that these introductions are a bad idea, designers still get clients who don't know how much Flash intros are disliked and criticized.
- Having unclear layouts and navigation schemes is a major mistake. Business sites, in particular, tend to use many steps to perform really simple tasks. If you are receiving many e-mails from visitors asking how to use your site, you need to make some improvements in your layout and navigation. If you find that there are specific tasks people want to do more often than others, put these on the front page of the site.
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