So how can keyword phrases be incorporated seamlessly into website copy so that it pleases both your visitors and the search engines? In his article, Nick Usborne gives some very good advice – be aware of your keyword phrases and then forget about them. Let your subconscious take over and concentrate on writing for the people that visit your site.But of course the subconscious can always do with a little help and you should educate yourself on where you can place keyword phrases to good effect.

Here is a checklist that covers three areas:

• Where you must use keyword phrases.
• Where you can use additional keyword phrases without artificial stuffing.
• How you can get external sites to link to you using keyword-rich linking text.

It’s also important to remember that a web page can’t be optimized effectively for multiple keyword phrases. If you try to optimize for too many, your efforts will be diluted and you’ll end up not ranking well for any. It’s much better to focus your optimization efforts on just a primary and a secondary keyword phrase for each web page.